Cadbury and Merlin reunite for on-pack promotion
Cadbury and Merlin Entertainments’ partnership offering consumers free tickets for memorable days out this summer is set to continue for a third year. Running through the summer until September,...
View ArticleTrek is raisin the bar with new launch
Natural Balance Foods is set to unveil its latest Trek Protein Flapjack flavour, Trek Cocoa Raisin. Trek Cocoa Raisin Protein Flapjacks are said to combine the traditional flapjack flavour of sweet...
View ArticleMars announces Sweetstake to mark football season
Mars Wrigley Confectionery UK has launched The Sweetstake, a new on-pack promotion offering consumers the chance to win millions of prizes including free products and cash. An adaption of the classic...
View ArticleFulfil reveals London launch of Vitamin & Protein Bars
British healthy snacks brand Fulfil has brought its Vitamin & Protein Bars to London, UK. The low sugar brand with 20g of protein and nine vitamins, has embarked on a heavy-weight consumer...
View ArticleElectropac marks Royal Wedding with a musical biscuit tin
Electronic packaging specialist Electropac, has joined forces with confectionery firm Churchill’s to produce a patriotic souvenir in advance of the Royal Wedding. The musical version of the brand’s...
View ArticleFreddo’s summer (sales) adventure
From July 2018, Cadbury Dairy Milk Freddo will be giving away 2,000 adventures to consumers and their families as part of its independent ‘Win Big Adventures’ promotion. Prizes include days out to...
View ArticleNew Doritos Collisions shake things up
UK-based tortilla chip brand Doritos has launched its latest product range: Doritos Collisions. The new range has arrived in the UK following its success in the US and Canada. Available in two...
View ArticleCrazy Jack introduces apricot snack packs
Community Foods is launching new snack-sized packs of ready to eat soft apricots within its Crazy Jack brand this month. The new 40g bags of organic apricots have already gained listings in Ocado and...
View ArticleDairylea announces cheesy/cool summer promotion
Dairylea, the UK-based snacking cheese brand, is offering families the chance to win a range of prizes this summer. Launched in July and running until the end of September, the fun on-pack promotion...
View ArticleCadbury introduces new Darkmilk range
Dark will meet milk in a new Cadbury’s range which is set to deliver the brand’s richest and creamiest bar yet. Made with 40% cocoa, the new bar provides a hit of cocoa combined with a creamy and...
View ArticleKrispy Kreme and Vimto join together for ‘refreshingly different’ doughnuts
Doughnut brand, Krispy Kreme has partnered with Nichols plc to add the taste of Vimto to a limited edition range of doughnuts. Vimto is the first soft drinks brand to be added to the Krispy Kreme...
View ArticleCadbury Roses celebrates 80 years with ‘another way to say thank you’
Cadbury has unveiled a new marketing campaign celebrating Cadbury Roses. The campaign is a fresh take on their historical advertising slogan, “Thank you Very Much” and aims to show that ‘giving’ a...
View ArticleFinal countdown for Gulfood manufacturing
With the countdown approaching to this year’s Gulfood manufacturing, Mark Napier, exhibitions director of the Dubai World Trade Centre and show director, examines highlights from the event As Gulfood...
View ArticleNew addition for Cadbury Darkmilk range
Following its launch earlier this year, Cadbury Darkmilk is extending its range with two new additions and price marked packs (PMPs) to help retailers drive impulse sales. Following the 85g tablet...
View ArticleDoritos Flame Grilled Steak soon to hit UK shelves
Doritos is adding new Flame Grilled Steak to its UK line up. Available from mid-January, the new Flame Grilled Steak flavour has been launched to help retailers capitalise on the gap in the tortilla...
View ArticleA year of promise despite trading challenges
As was demonstrated at ProSweets and ISM last month, there have been some significant finished product launches, as well as equipment within the packaging and wrapping segments of the confectionery...
View ArticleBelVita unveils new look and flavours
UK biscuit brand, belVita, is re-energising the breakfast biscuits category with new flavours, a fresh look and a new campaign. Launching in June, belVita Seeds and Berries comes in two flavours:...
View ArticlePuratos UK launches new Satin Savoury Mix
International baking and patisserie company Puratos UK has added a Satin Savoury Mix to its Satin range. Available now, the mix can be used to create a range of savoury patisserie options including...
View ArticleMars Wrigley introduces Snickers Crisp
Mars Wrigley has launched its latest new product: Snickers Crisp. Available to retailers now in singles (contains two pieces) (RRP 61p), trios (RRP 78p) and 4-packs (RRP £1.31), the new chocolate bar...
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It’s all gold for Ferrero
Acrobats put on a stunning display The Ferrero Group unveiled its products for Christmas 2019 at a (literally) glittering launch event at London’s Café de Paris last week. A dazzling and opulent event...
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